Cover Image

Content pillars.

AMA TV presents another episode of marketing updates. A popular department store chain launches a complex digital advertising campaign, and an analytics firm outlines how to generate customer loyalty.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: Chicago, IL : American Marketing Association, 2014.
Series:AMA-TV.
Subjects:
Consumer behavior.
Marketing.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:AMA TV presents another episode of marketing updates. A popular department store chain launches a complex digital advertising campaign, and an analytics firm outlines how to generate customer loyalty.
Physical Description:1 online resource (1 video file (4 min., 53 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473986022 (streaming video) :