Content pillars.

AMA TV presents another episode of marketing updates. A popular department store chain launches a complex digital advertising campaign, and an analytics firm outlines how to generate customer loyalty.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2014.
Series:	AMA-TV.
Subjects:	Consumer behavior. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video