Going viral, positioning and brand marketing.
This segment of AMA TV examines online videos, internships, and positioning strategy. Online video viewing grows exponentially each year and can be a successful marketing tool. But getting returns on investment can be difficult - just as picking the right organization for an internship can be a gamb...
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
Chicago, IL :
American Marketing Association,
2013.
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| Series: | AMA-TV.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | This segment of AMA TV examines online videos, internships, and positioning strategy. Online video viewing grows exponentially each year and can be a successful marketing tool. But getting returns on investment can be difficult - just as picking the right organization for an internship can be a gamble and a challenge. |
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| Physical Description: | 1 online resource (1 video file (6 min., 3 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473986152 (streaming video) : |