Going viral, positioning and brand marketing.

This segment of AMA TV examines online videos, internships, and positioning strategy. Online video viewing grows exponentially each year and can be a successful marketing tool. But getting returns on investment can be difficult - just as picking the right organization for an internship can be a gamb...

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Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2013.
Series:	AMA-TV.
Subjects:	Viral marketing. Branding (Marketing) Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video