Causation, webinars, and corporate gifting.

This segment of AMA TV discusses the importance of organizing a company's presence carefully and choosing presents wisely. AMA investigates developing product changes in customer relations and gift giving in corporate relations.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2013.
Series:	AMA-TV.
Subjects:	Gifts. Consumer behavior. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video