Intel, customer experience innovation, and targeted promotion.

This episode of AMA TV focuses on current and upcoming customer needs. First are a series of insights from futurist Brian David Johnson, then an examination of how an organization can improve the customer experience by reviewing currently available data.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2013.
Series:	AMA-TV.
Subjects:	Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video