Differentiating products, change, and QR codes.

In this episode of AMA TV, fiction becomes fact, and small things get bigger. An unexpected product tie-in comes off prime-time television, while Jeffrey Hayzlett asks marketers to create tension in their office. Plus a bar code is poised to become a new sensation.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Tie-ins (Marketing) Internet marketing. Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video