Toyota, marketer traits, and loyalty programs.

AMA TV takes a look at marketing to the largest overlooked segment of the population: baby boomers. Plus, viewers get interview recommendations and some insight into management leadership.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Marketing. Customer loyalty. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video