Nostalgia marketing, social media marketing, and intuition.
Nostalgia marketing is not a new concept, but aiming nostalgia at twenty-something millennials is uncommon. AMA TV reports on a campaign that the Nickelodeon TV network began for children of the 90s that yielded surprising results.
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
Chicago, IL :
American Marketing Association,
2011.
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| Series: | AMA-TV.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | Nostalgia marketing is not a new concept, but aiming nostalgia at twenty-something millennials is uncommon. AMA TV reports on a campaign that the Nickelodeon TV network began for children of the 90s that yielded surprising results. |
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| Physical Description: | 1 online resource (1 video file (6 min., 9 sec.)) : sound, colour. |
| Audience: | Specialized. |
| ISBN: | 9781473986084 (streaming video) : |