Nostalgia marketing, social media marketing, and intuition.

Nostalgia marketing is not a new concept, but aiming nostalgia at twenty-something millennials is uncommon. AMA TV reports on a campaign that the Nickelodeon TV network began for children of the 90s that yielded surprising results.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2011.
Series:	AMA-TV.
Subjects:	Marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video