Chipotle, sustainability, and brand tracking.

One method for generating brand loyalty is to incorporate a philosophy and world perspective into a brand identity beyond the product itself. AMA TV presents the strategy employed by the Chipotle restaurant chain to bring focus to local agriculture.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2011.
Series:	AMA-TV.
Subjects:	Chipotle Mexican Grill, Inc. Social responsibility of business > Case studies. Social marketing > Case studies. Marketing > Case studies. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video