Joffrey Ballet, brand/consumer connections, and content marketing.

Marketing for a ballet company can be a difficult process. AMA TV highlights how the Joffrey Ballet organizes the campaign for their annual holiday production of Tchaikovsky's Nutcracker, and how that one production finances most of the year's budget.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	Chicago, IL : American Marketing Association, 2012.
Series:	AMA-TV.
Subjects:	Joffrey Ballet. Ballet > Production and direction. Marketing > Case studies. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video