New product development.
Jelena Spanjol discusses a variety of issues surrounding the topic of new product development. She explains the differences in product development between small and large companies, then presents an overview of her research and other research in the field.
| Corporate Author: | |
|---|---|
| Format: | Video |
| Language: | English |
| Language Notes: | Closed-captions in English. |
| Published: |
London, United Kingdom :
SAGE Publications Ltd,
2016.
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| Series: | SAGE video experts.
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| Subjects: | |
| Online Access: | Connect to this streaming video |
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