New product development.

Jelena Spanjol discusses a variety of issues surrounding the topic of new product development. She explains the differences in product development between small and large companies, then presents an overview of her research and other research in the field.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video experts.
Subjects:	New products. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video