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Localized product.

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Professor Jagdish Sheth outlines the concept of a localized product. He explains that products can be localized by integrating local ingredients, packaging, branding, endorsements, and more.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video shorts.
Subjects:
Commercial products > Modification for export.
Export marketing.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Professor Jagdish Sheth outlines the concept of a localized product. He explains that products can be localized by integrating local ingredients, packaging, branding, endorsements, and more.
Physical Description:1 online resource (1 video file (1 min., 25 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473988798 (streaming video) :