Localized product.

Professor Jagdish Sheth outlines the concept of a localized product. He explains that products can be localized by integrating local ingredients, packaging, branding, endorsements, and more.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video shorts.
Subjects:	Commercial products > Modification for export. Export marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video