Customer satisfaction.

Professor Ruth Bolton defines customer satisfaction as a fulfillment response, then explains what that means in terms of both good and bad service.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video shorts.
Subjects:	Consumer satisfaction. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video