Electronic word of mouth.

Professor Tracy Tuten discusses the principles how word-of-mouth communication in the digital world. Customer comments, reviews, and complaints are stored online in widely available, searchable formats.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video shorts.
Subjects:	Word-of-mouth advertising. Internet marketing. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video