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Entering the Chinese market.

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Professor Martin Gannon presents a case study on a midsize company's expansion into China. He describes the differences in culture, expectations, and practices that affected the company's negotiations with Chinese officials. Students are asked to reflect on the case study and draw their ow...

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Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video case studies.
Subjects:
China > Commerce.
Corporations, Foreign > China.
Export marketing > China.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Professor Martin Gannon presents a case study on a midsize company's expansion into China. He describes the differences in culture, expectations, and practices that affected the company's negotiations with Chinese officials. Students are asked to reflect on the case study and draw their own conclusions.
Physical Description:1 online resource (1 video file (12 min., 51 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473988415 (streaming video) :