Entering the Chinese market.

Professor Martin Gannon presents a case study on a midsize company's expansion into China. He describes the differences in culture, expectations, and practices that affected the company's negotiations with Chinese officials. Students are asked to reflect on the case study and draw their ow...

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Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video case studies.
Subjects:	China > Commerce. Corporations, Foreign > China. Export marketing > China. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video