Product pricing strategies.

Gemma Clarke is the Chief Marketing Officer for Tangle Teezer, a hairbrush company. Her role is to decide which products at what prices to launch into global markets. She discusses the factors that go into determining pricing and how to find the perfect supply-and-demand curve to maximize profit.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video in practice.
Subjects:	Pricing > Case studies. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video