International marketing.

Marketing assistant Ella Vega describes how her company Tangle Teezer manages their international marketing. She discusses strategies for launching and adapting products into foreign markets.

Bibliographic Details

Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video in practice.
Subjects:	Export marketing > Case studies. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video