Sensory and aroma marketing /

This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumer behaviors. Then, it moves...

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Bibliographic Details

Other Authors:	Sendra, Esther (Editor), Carbonell-Barrachina, Ángel A. (Editor)
Format:	Book
Language:	English
Published:	Wageningen, the Netherlands : Wageningen Academic Publishers, 2017.
Subjects:	Food > Sensory evaluation. Consumer behavior. Food and industry trade.