Branding as communication /

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly...

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Bibliographic Details

Main Author:	Barnes, Susan B. (Author)
Format:	Book
Language:	English
Published:	New York : Peter Lang, [2017]
Series:	Visual communications (New York, N.Y.) ; v. 5.
Subjects:	Communication in marketing. Branding (Marketing) Visual communication.