Product Development for Distant Target Groups : An Experimental Study for the Silver Market /

Bibliographic Details
Main Author: Marwede, Malte (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Wiesbaden, Germany : Springer Nature, [2017]
Series:Gabler research. Forschungs-/Entwicklungs-/Innovations-Management.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:7.1.4.3 Design of ideation session
Electronic resource.
Physical Description:1 online resource.
ISBN:365818325X
9783658183257