Product Development for Distant Target Groups : An Experimental Study for the Silver Market /

Bibliographic Details
Main Author:	Marwede, Malte (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Wiesbaden, Germany : Springer Nature, [2017]
Series:	Gabler research. Forschungs-/Entwicklungs-/Innovations-Management.
Subjects:	Older consumers. Marketing > Management. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

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