Cover Image

Marketing for competitiveness : Asia to the world! in the age of digital consumers /

Bibliographic Details
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan, 1947- (Author), Hooi, Den Huan (Author)
Format: Book
Language:English
Published: Singapore ; Hackensack, New Jersey : World Scientific Publishing Company, [2017]
Subjects:
Marketing > Asia.
Internet marketing > Asia.
Description
Physical Description:xiv, 288 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:9789813201965
9813201967
9789813201958
9813201959