APA (7th ed.) Citation

Kotler, P., Kartajaya, H., & Hooi, D. H. (2017). Marketing for competitiveness: Asia to the world! in the age of digital consumers. World Scientific Publishing Company.

Chicago Style (17th ed.) Citation

Kotler, Philip, Hermawan Kartajaya, and Den Huan Hooi. Marketing for Competitiveness: Asia to the World! in the Age of Digital Consumers. Singapore ; Hackensack, New Jersey: World Scientific Publishing Company, 2017.

MLA (9th ed.) Citation

Kotler, Philip, et al. Marketing for Competitiveness: Asia to the World! in the Age of Digital Consumers. World Scientific Publishing Company, 2017.