The Kim Kardashian principle : why shameless sells (and how to do it right) /

"Reveals the people, products, and brands that do it best--from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk--and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star...

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Bibliographic Details
Main Author:	Sehdev, Jeetendr (Author)
Format:	Book
Language:	English
Published:	New York : St. Martin's Press, 2017.
Edition:	First edition.
Subjects:	Branding (Marketing) Celebrities in mass media. Fame > Social aspects. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.

Description
Summary:	"Reveals the people, products, and brands that do it best--from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk--and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight."--Jacket flap.
Physical Description:	x, 240 pages : illustrations ; 22 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9781250107527 1250107520