The Kim Kardashian principle : why shameless sells (and how to do it right) /

"Reveals the people, products, and brands that do it best--from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk--and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star...

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Bibliographic Details
Main Author: Sehdev, Jeetendr (Author)
Format: Book
Language:English
Published: New York : St. Martin's Press, 2017.
Edition:First edition.
Subjects:

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HF5415.1255 .S44 2017
 
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HF5415.1255 .S44 2017 Available