Social media management : persuasion in networked culture /

"Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensive...

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Bibliographic Details

Main Author:	Shields, Ben Ryan (Author)
Format:	Book
Language:	English
Published:	New York : Oxford University Press, [2017]
Subjects:	Internet marketing. Social media > Marketing. Mass media and business. Public relations > Management. BUSINESS & ECONOMICS / General. BUSINESS & ECONOMICS / Marketing / General.