Global brand strategy : world-wise marketing in the age of branding /

Bibliographic Details
Main Author:	Steenkamp, Jan-Benedict E. M.
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, [2017]
Subjects:	Brand name products > Planning. Branding (Marketing) Brand name products > Management. Export marketing.

Description
Physical Description:	xxiv, 319 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781349949939 1349949930