Global brand strategy : world-wise marketing in the age of branding /

Bibliographic Details
Main Author:	Steenkamp, Jan-Benedict E. M.
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, [2017]
Subjects:	Brand name products > Planning. Branding (Marketing) Brand name products > Management. Export marketing.

West Campus Library: Stacks