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Marketing in the boardroom : winning the hearts and minds of the board /

Bibliographic Details
Main Author: Saunders, Ruth (Marketing consultant) (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2017.
Subjects:
Marketing.
New products.
Boards of directors.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The marketing issue
  • The ideal marketer
  • Creating the ideal marketing team
  • Choosing who to target
  • Choosing what to support
  • Choosing why to be in business
  • Choosing where to market
  • Choosing when to engage people
  • Winning the board members' minds
  • Winning the board members' hearts
  • Winning the board members' confidence.