Marketing in the boardroom : winning the hearts and minds of the board /

Bibliographic Details

Main Author:	Saunders, Ruth (Marketing consultant) (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2017.
Subjects:	Marketing. New products. Boards of directors. Electronic books.
Online Access:	Connect to the full text of this electronic book