Making a difference in marketing : the foundation of competitive advantage /

Bibliographic Details

Main Author:	Cahill, Jonathan, 1950- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2017.
Subjects:	Marketing. Competition. Electronic books.
Online Access:	Connect to the full text of this electronic book