The end of advertising : why it had to die, and the creative resurrection to come /
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry...
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Bibliographic Details
| Main Author: |
Essex, Andrew
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
Spiegel & Grau,
[2017]
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| Edition: | First edition. |
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| Subjects: | |
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