A practitioner's guide to account-based marketing : accelerating growth in strategic accounts /

Consultative selling : the Hanan formula for high-margin sales at high levels /
by: Hanan, Mack
Published: (2004)

Selling to major accounts : tools, techniques, and practical solutions for the sales manager /
by: Bacon, Terry R.
Published: (1999)

Key account plans : the practitioners' guide to profitable planning /
by: Ryals, Lynette
Published: (2008)

Successful large account management /
by: Miller, Robert B. (Robert Bruce), 1931-
Published: (1991)

Key account management : the definitive guide /
by: McDonald, Malcolm
Published: (2007)

Key account management : the definitive guide /
by: Woodburn, Diana
Published: (2011)

Key account management : learning from supplier and customer perspectives /
by: McDonald, Malcolm
Published: (1998)

The seven keys to managing strategic accounts /
by: Sherman, Sallie
Published: (2003)

Manage globally, sell locally : the art of strategic account management /
by: Blackstone, A. Lee
Published: (1995)

Key account management /
by: Rock, John
Published: (1998)

Nuts, bolts and magnetrons : a practical guide for industrial marketers /
by: Millier, Paul
Published: (2000)

Key account management : tools and techniques for achieving profitable key supplier status /
by: Cheverton, Peter
Published: (2008)

Key account management : tools and techniques for achieving profitable key supplier status /
by: Cheverton, Peter
Published: (2015)

Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /
by: Le Bon, Joël (College teacher), et al.
Published: (2015)

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status /
by: Cheverton, Peter
Published: (2004)

Key customers : how to manage them profitably /
by: McDonald, Malcolm
Published: (2000)

Strategic customer planning : how to develop and implement a strategic account plan /
by: Melkman, Alan
Published: (2006)

Handbook of strategic account management : a comprehensive resource /
by: Woodburn, Diana
Published: (2014)

Busting silos /
by: Carpio, Hillary, et al.
Published: (2023)

Key account management : tools and techniques for achieving profitable key supplier status /
by: Cheverton, Peter
Published: (2012)

Key account management in financial services : tools and techniques for building strong relationships with major clients /
Published: (2004)

Relationship marketing : strategy and implementation /
Published: (1999)

Relationship marketing : creating shareholder value /
by: Christopher, Martin
Published: (2002)

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
by: Gummesson, Evert, 1936-
Published: (2002)

Customer engagement marketing /
Published: (2018)

Relationship marketing : dialogue and networks in the e-commerce era /
by: Varey, Richard J., 1955-
Published: (2002)

UnMarketing : everything has changed and nothing is different /
by: Stratten, Scott
Published: (2016)

TRANSFORMING RELATIONSHIP MARKETING : strategies and business models in the.
Published: (2020)

Transformational sales : making a difference with strategic customers /
by: Kotler, Philip, et al.
Published: (2016)

Retail therapy : making strategic relationships work /
by: Jones, Rob, 1964-
Published: (2003)

Research Perspectives on Social Media Influencers and Brand Communication.
by: Watkins, Brandi
Published: (2020)

On purpose : delivering a branded customer experience people love /
by: Smith, Shaun, et al.
Published: (2015)

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /
by: Foss, Bryan
Published: (2001)

Inter-organizational culture : linking relationship marketing with organizational behavior /
by: Larentis, Fabiano, et al.
Published: (2019)

Diverse methods in customer relationship marketing and management /
Published: (2018)

Customer share marketing : how the world's great marketers unlock profits from customer loyalty /
by: Osenton, Tom
Published: (2002)