A practitioner's guide to account-based marketing : accelerating growth in strategic accounts /

Bibliographic Details
Main Authors:	Burgess, Bev (Author), Munn, Dave (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	London ; New York, NY : Kogan Page Limited, 2017.
Subjects:	Marketing > Key accounts. Selling > Key accounts. Relationship marketing. Industrial marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

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