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A practitioner's guide to account-based marketing : accelerating growth in strategic accounts /

Bibliographic Details
Main Authors: Burgess, Bev (Author), Munn, Dave (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: London ; New York, NY : Kogan Page Limited, 2017.
Subjects:
Marketing > Key accounts.
Selling > Key accounts.
Relationship marketing.
Industrial marketing > Management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780749479909
0749479906