Demystifying marketing : a guide to the fundamentals for engineers /
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
| Main Author: | |
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| Corporate Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London, U.K. :
Institution of Engineering and Technology,
2007.
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| Series: | IET management of technology series ;
23. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given. |
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| Item Description: | Title from title screen. Includes index. Electronic resource. |
| Physical Description: | 1 online resource (xiv, 200 pages) : illustrations. |
| ISBN: | 9780863417061 086341706X 9781615833252 1615833250 0863418066 9780863418068 |