Demystifying marketing : a guide to the fundamentals for engineers /

The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.

Bibliographic Details

Main Author:	Forsyth, Patrick
Corporate Authors:	Knovel (Firm), Institution of Engineering and Technology
Format:	eBook
Language:	English
Published:	London, U.K. : Institution of Engineering and Technology, 2007.
Series:	IET management of technology series ; 23.
Subjects:	Engineering services marketing. Engineering > Management. TECHNOLOGY & ENGINEERING > Engineering (General) TECHNOLOGY & ENGINEERING > Reference. Electronic books.
Online Access:	Connect to the full text of this electronic book