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Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale /

Bibliographic Details
Main Author: Weitzl, Wolfgang (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Wiesbaden, Germany : Springer Gabler, [2017]
Series:Springer Gabler research.
Subjects:
Word-of-mouth advertising.
Internet marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Dissertation University of Vienna, 2014."--Title page verso.
Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:9783658158897
3658158891