Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale /

Bibliographic Details

Main Author:	Weitzl, Wolfgang (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Wiesbaden, Germany : Springer Gabler, [2017]
Series:	Springer Gabler research.
Subjects:	Word-of-mouth advertising. Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book