Cover Image

Multi-channel marketing, branding and retail design : new challenges and opportunities /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: McIntyre, Charles, 1955- (Editor), Melewar, T. C. (Editor), Dennis, Charles (Charles E.) (Editor)
Format: eBook
Language:English
Published: Bingley : Emerald Group Publishing Limited, 2016.
Edition:First edition.
Subjects:
Marketing.
Branding (Marketing)
Social media > Economic aspects.
Internet marketing.
Consumer behavior.
Retail trade.
Stores, Retail > Design.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781786354556 (electronic bk.)
1786354551 (electronic bk.)