Multi-channel marketing, branding and retail design : new challenges and opportunities /

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	McIntyre, Charles, 1955- (Editor), Melewar, T. C. (Editor), Dennis, Charles (Charles E.) (Editor)
Format:	eBook
Language:	English
Published:	Bingley : Emerald Group Publishing Limited, 2016.
Edition:	First edition.
Subjects:	Marketing. Branding (Marketing) Social media > Economic aspects. Internet marketing. Consumer behavior. Retail trade. Stores, Retail > Design. Electronic books.
Online Access:	Connect to the full text of this electronic book

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