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Re-modeling the brand purchase funnel : conceptualization and empirical application /

Bibliographic Details
Main Author: Dierks, Alexander (Author)
Corporate Author: ProQuest (Firm)
Other Authors: Burmann, Christoph (author of foreword.)
Format: eBook
Language:English
Published: Wiesbaden, Germany : Springer Gabler, 2017.
Series:Innovatives markenmanagement ; bd. 60.
Subjects:
Product management.
Marketing > Management.
Branding (Marketing)
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
ISBN:9783658178222
3658178221