Re-modeling the brand purchase funnel : conceptualization and empirical application /

Bibliographic Details
Main Author:	Dierks, Alexander (Author)
Corporate Author:	ProQuest (Firm)
Other Authors:	Burmann, Christoph (author of foreword.)
Format:	eBook
Language:	English
Published:	Wiesbaden, Germany : Springer Gabler, 2017.
Series:	Innovatives markenmanagement ; bd. 60.
Subjects:	Product management. Marketing > Management. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online