The power of little ideas : a third way to innovate for market success /

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a &...

Full description

Bibliographic Details

Main Authors:	Robertson, David C. (David Chandler) (Author), Lineback, Kent, 1943- (Author)
Format:	Book
Language:	English
Published:	Boston, Massachusetts : Harvard Business Review Press, [2017]
Subjects:	Technological innovations. New products. Management.