The marketing challenge for industrial companies : advanced concepts and practices /

Bibliographic Details

Main Author:	Saavedra, Claudio A. (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	[Cham], Switzerland : Springer, [2016]
Series:	Management for professionals.
Subjects:	Industrial marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book